A few words about Halal and its
certification
Halal is a global term. It is the equivalent of
Kosher in Islam. It means something that is permitted and acceptable to
Muslims.
Halal does not only refer to Islam. It is directly
related to the safety and the hygiene of products. For this reason the
certified Halal products are very attractive to consumers who really care about
foods’ safety and a healthy lifestyle. An important aspect to the market of
Halal products is that manufacturers focus not only on the Islamic procedures
but they also focus on the quality techniques which are convenient with the
demands of foods safety.
The expansion of Halal industry creates a
significant potential in all over the world, not only in Muslim but also in
non-Muslim countries. It remarks a significant and important growing market
that should follow Halal standards. The benefits of the Halal’s standard
procedures motivate professionals to adopt them because of their future
benefits. Not only the hygiene, but the quality and safety of the products
motivate businesses to adopt Halal practices. Halal is a point of reference for
a safe and quality product.
The production of Halal products increases every
year. This contributes to the increase of business that hold Halal
certificates. The certified body should improve the services and the management
of Halal.
The muslim market worldwide is composed by more
than two billion consumers. The market of the Halal products increases the last
decade. It currently numbers around four (4) trillion dollars per year. This
number will increase and it will turn into an industry of many trillion dollars
in the near future because of the demand.
The businesses that hold Halal logo have the
possibility to obtain a large number of potential consumers from local and
global markets. The existence of such a large and geographically distributed
muslim market offers significant benefits to businesses.
Halal turns to become a new power in the market
and a brand name. It affects and transforms the marketing of a business.
The industry actors should make sense of the
requirements for the production of foods for the muslim markets. Moreover, they
should understand and fulfill the requirements of the countries with muslim population
which require both religious and safety standards of imported foods. Muslim
countries use to ask for Halal certification.
Halal certification is the first step to enter the
global Halal food market. The certification increases the competitiveness and
contributes to penetrate the markets worldwide. The European logo Halal is
respected and approved by the muslim countries.